Lingerie Totaal: Kliktease

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Catch your man in the act, and get yourself some properly sized underthings in the process. Dutch agency Houdini created Kliktease, a clever online promotion for online lingerie retailer Lingerie Totaal. With Kliktease, women send some scantily clad content to their men, in the guise of an email from their boyfriend's buddy. Once they view, however, the girlfriend is revealed as the sender, along with her measurements and link to purchase the undies they'd like.