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Lurpak: FoodBeats

Published on .

Lurpak, purveyor of butter and amazing food porn ads and agency Outside Line have partnered with Last.fm for an online music tool that will generate playlists based on what you're cooking up.

FoodBeats will recommend you music based on the recipe you're using, so, for example, if you're making the (very British) sausage and mash, you would get '90s Britpop. Unfortunately, only available in the U.K.

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