N.Y. steakhouse Maloney & Porcelli,working Walrus, N.Y., found a clever way to tackle a construction mess happening right outside its doorstep by launching the Maloney & Porcelli Construction Club, a campaign that rewards both customers and construction workers.
The New York Metropolitan Transportation Authority recently started work on a ventilation system outside the restaurant, so the establishment is using this new campaign to keep patrons happy and the workers on schedule. The site features a live webcam of the construction work, as well as a schedule of proposed project completion dates. Visitors can sign up to join the club and members, along with construction crew will be invited to a monthly open bar night throughout the summer if constructions goes according to schedule.
The campaign also includes poster ads that advertise an added bonus for construction workers: if they meet their November deadline to complete construction, they get a free steak dinner.