Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Maloney & Porcelli: Construction Club

Published on .

N.Y. steakhouse Maloney & Porcelli,working Walrus, N.Y., found a clever way to tackle a construction mess happening right outside its doorstep by launching the Maloney & Porcelli Construction Club, a campaign that rewards both customers and construction workers.

The New York Metropolitan Transportation Authority recently started work on a ventilation system outside the restaurant, so the establishment is using this new campaign to keep patrons happy and the workers on schedule. The site features a live webcam of the construction work, as well as a schedule of proposed project completion dates. Visitors can sign up to join the club and members, along with construction crew will be invited to a monthly open bar night throughout the summer if constructions goes according to schedule.

The campaign also includes poster ads that advertise an added bonus for construction workers: if they meet their November deadline to complete construction, they get a free steak dinner.

Most Popular