×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Match Pinterest Items to Zappos Products

Published on .

Zappos is targeting potential customers with an app that aims to match Pinterest users' styles to its own products. In PinPointing, the online retailer looks at customers' pin descriptions and board names and matches keywords with Zappos products - for example, along the lines of color, material or style.

As the New York Times reports today, there is no official partnership with Pinterest. However, if you type in a Pinterest user's name, PinPointing selects images and boards from that person's Pinterest presence and recommends products based on them.

Most Popular