Be The Match: My Social Strand

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Be The Match, a non-profit dedicated to building the National Bone Marrow Donor Program, is the driving force behind My Social Strand, an interactive site that connects with Facebook to turn your Facebook profile into a personalized infographic. Its aimed at demonstrating individuals' uniqueness in a way that also reflects the uniqueness of bone marrow matches; Be The Match hopes to engage people with the app so that they register for the bone marrow database.

The infographic features information on your social sharing behavior versus that of others, your interests, the most popular song the day you were born (which plays for you as you view the infographic) and other stats, such as how many other people share your name.