August onwards, Barbie fans will be able to buy a new type of doll, which incorporates sound-activation, LED and touch-screen technology so users can change the designs on Barbie's dress, digitally.
The new doll, which will retail for $49.00, lets you choose from ready graphics and then watch them respond to sound and design. Maybe it will display tweets too?
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more