McDonald's: Big Mac Pop Icon Microsite

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Tribal DDB Chicago created this microsite for McDonald's, which uses Facebook Connect to let users attend an 'exclusive' Big Mac-themed party.

Once logged in with Facebook, users receive personalized greeting messages and the site then uses their profile information, photos and the rest to create a customized experience. It's a little like Bacardi'sUnwrap the Night which broke in December, and the latest in a number of brands using Facebook information to create a bespoke digital experience.