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Mentos: ChooseUp2U

Published on .


The Martin Agency and Unit9 London launch a microsite for Mentos' new line of gum that really puts the choice in your hands. The gum comes in a pack that has two flavors -- it's your choice which one you want to take. The site follows a similar "Up to You" theme with four pairs of films that run in parallel to each other. In one scenario, visitors can decide between being a "Hip Hop Superstar" with Naughty by Nature, or an astronaut. In another, they can either take part in a Japanese Game Show or run from zombies. The unique interface allows users to toggle seamlessly between the two scenarios. A central menu holds all the different combinations of films, each representing one flavor of the Mentos gum.

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