×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Mentos: Spider Swiper

Published on .



Mentos Rainbow's 2010 ad through BBH, Spider, inspired the brand to come up with an iPhone game, Spider Swiper, for those who really have an urge to destroy the eight-legged creatures. The app, created by The Martin Agency and Tool with help from veteran game designer Graeme Devine, lets you duel with the spider from the commercial and some of his ferocious friends.

Most Popular