Mentos: Spider Swiper

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Mentos Rainbow's 2010 ad through BBH, Spider, inspired the brand to come up with an iPhone game, Spider Swiper, for those who really have an urge to destroy the eight-legged creatures. The app, created by The Martin Agency and Tool with help from veteran game designer Graeme Devine, lets you duel with the spider from the commercial and some of his ferocious friends.