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Mercedes-Benz: Invisible

Published on .

How do you communicate a car's zero-emission technology? Focus on its "invisible" impact on the environment by making the car itself invisible. Using LED lights and a camera which reflected a live feed, an invisible Benz took to German streets to wow onlookers.

The car runs on F-cell technology, and while its invisibility is dependent on your distance from the car, the effect is still cool enough to make you look twice.

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