×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MetLife: Schroeder's Piano

Published on .



See if you can keep up with Schroeder's piano playing with this cute banner and Facebook app from MetLife, (part of its ongoing 'I Can Do This' campaign through Crispin Porter + Bogusky, featuring beloved cartoon characters from the likes of Peanuts). Using their keyboard, players try to keep time with Schroeder while he runs through a piece. They can then share their score on Facebook - and get a quote from MetLife. The banner ran on the New York Times homepage for one day last week and will do the same on People.com on March 1st.

Most Popular