Microsoft's Bing Challenges You to Put Google to the Test

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In what could be called the search engine equivalent of the Pepsi Challenge, Microsoft's Bing is pitting itself against Google with Bing It On, a site where search users can compare the results from the two search engines side by side in a blind comparison. Created by Crispin Porter & Bogusky, the site asks users to conduct five search queries (they can search for anything or use prompted suggestions) and declare either side or a winner in each case (or declare a draw). After your five searches are up, it reveals the results for you (taking a gamble that Bing might not come out on top). You can share the results with friends and invite them to take the challenge.