The Ministry of Letters, Mother's kids' internet venture, is following last year's children's book project, Operation Alphabet with a smartphone app similarly aimed at encouraging a love of literacy in children.
The Singing Alphabet brings the 26 members of the alphabet 'alive' as characters, who are shown waiting on stage ready to perform for the user. Children touch a letter to hear it sing its 'phonetic' sound. By pressing the characters, they can both create simple words at the bottom of the screen and create their own tunes. Available for iPhone and iPad, the app was created in-house at Mother, and produced by Bosh, Mother's production arm. Staff at Mother also helped perform the music, along with the composer of the 26 part harmony, Charlie Inman.