Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

MIX FM: Mix Against AIDS

Published on .

For World AIDS day, Brazilian radio station Mix FM and agency Que posted two sexy viral videos (one for men and one for women) on the brand's Facebook page, which, when viewed, would be shared on the viewer's profile automatically, without their permission. A message pointed out that the viral was like HIV - ie. you get distracted and share it without realizing - together with a message about condom use. The video was eventually blocked by Facebook - but not before it had received 6000 views in six hours.

Most Popular