Moosejaw: X Ray Vision app

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Here's one way to get consumers' attention (and liven up a catalog of bulky winter clothes): take the models' clothes off.

With fashion retailer Moosejaw's X-Ray Vision App, created in-house, you can take a look at what models are wearing underneath their clothes using augmented reality. Point your phone or tablet's camera at Moosejaw's winter catalog and you'll see everyone (male and female) nearly naked. It could make dark winter afternoons a whole lot more interesting.

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