Xbox 360's Halo 4 promoted its launch in the UK this week with a massive, illuminated "Halo Glyph" which was flown over London by helicopter. The Glyph, which measured 50 feet in diameter and weighs 3.2 tons, was illuminated by 113,096 LED lights flew 350 ft above the River Thames from Greenwich Peninsula to Tower Bridge. According to XBox, it represents one of the largest objects ever to be flown by helicopter as a lighting art performance.
While AKQA was the lead agency involved in producing the London 'Glyph' experiential event, it worked with Cinimod as the lighting art performance partner, Helirig as the helicopter operator, and Archer's Mark as the production partner. Twofifteenmccan developed the campaign strategy and creative. AKQA partnered with agencies including Wunderman (CRM), Roundhouse (Social) and SMG (Media) to create the digital experience.
Other Halo 4 events took place around the world in Seattle, Paris, London, Berlin, Tokyo, Singapore, Hong Kong, Dubai, Sydney and other major cities. The tiny European country of Liechtenstein was also reimagined into a real-life replica of the "Halo" universe, transforming landmarks including a 13th-century castle and a working mine, to create a mysterious alternate universe in the heart of Europe.
2015 is a banner year for moviegoing and cinema advertising. North American box office sales are well on the way to topping the $10.9 billion record set in 2013. Even so, some analysts question whether the silver screen can continue to deliver a golden opportunity for marketers who want to advertise at the movies. Here are seven top myths about moviegoing and why savvy marketers know to ignore them. Brought to you by NCM -- America’s Movie Network.Learn more