×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

National Academy of Sciences: How Much Photoshopping

Published on .

A new software tool from Ph.D students at the University of Dartmouth, featured in the National Academy of Sciences journal, can figure out which pictures have been photoshopped, and how much, as seen in some of the research results here.

The researchers told Mashable that the tool could be used on magazine ads and other advertisements with a warning, akin to cigarette packs, that would detail how much retouching was done to the ad.

Most Popular