Nature Valley, with the help of McCann New York has been doing a lot ot make national parks a lot more interesting. Last year, they launched the award-winning TrailView, which invited visitors deep into the country's nature preserves, with the help of Google Streetview technology. Now, they're getting even more intimate with "The Quietest Show on Earth, which invites a lucky few to a highly exclusive concert with singer/songwriter Andrew Bird in the middle of the woods.
As part of its ongoing "Preserve the Parks" program, Nature Valley will be holding the event with Mr. Bird in the heart of a national park for just five contest winners and their guests. For the next six days, consumers can enter the contest at quietestshowonearth.com. Songs from the show will become part of a playlist, proceeds of which will go to the National Parks Conservation Association. The event will also be recorded in a documentary film, with other content distributed through various interactive and social platforms.