Again developed by McCann New York, Trail View 2.0 offers additional footage of 50 miles of trails in Sequoia National Park. The site also has more social media functionality (for example, Facebook users can share pictures, stories, and experiences) and offers basic access to Nature Valley Trail View via mobile devices, including downloadable PDFs of trail and park information.
The site also acts a hub for the brand's past, present, and future preservation activity, so that as users are discovering the trails, they can also get a sense of the preservation needs in the area and how Nature Valley is working to help (the General Mills-owned brand has donated over $1.8 million to the National Parks Conservation Association (NPCA).
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