×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nature Valley: Trail View

Published on .



Explore the Grand Canyon, Yellowstone Park and the Great Smoky Mountains from your computer with Trail View, an ambitious new site from General Mills' Nature Valley brand that takes 'Streetview' technology to the National Parks. The site, developed via McCann New York and production company InTheMo, offers 330 miles of immersive national parks content, with 360 degree panoramic views of individual trails as well as interactive park information (such as videos highlighting notable trail markers). You can find out more about how the site was developed via its Tumblr.

Most Popular