Old Navy Celebrates 5 Million Fans with 'Human Coupon'

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Old Navy created a "human coupon" to mark its five millionth fan on Facebook. As shown in this reveal video, agency Crispin Porter + Bogusky created the 120ft x 60ft coupon in a stunt using hundreds of people (including Facebook fans) and a barcode made of 88 placards that is readable by in-store scanners. The coupon, available on Facebook, is redeemable for 30% off purchases in-store.

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