Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nike: Building Twist

Published on .

Awesome project mapping from W+K Tokyo for Nike Free to demonstrate just how flexible the shoe really is. After Free Face, a website that twisted the shoe based on how you contorted your face, the team let people twist the shoe and watch as the Red Brick Warehouse in Yokohama, Japan, twisted along with it.

Most Popular