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Nike/Dazed: Field

Published on .



Dazed and Confused Magazine and L.A.-based music producer Nosaj Thing, along with FAIR, the design collective by former W+K creative Julia Tsao, have collaborated with Nike+ Fuelband to create FIELD.

FIELD is a collaborative online music video which tracks your mouse and keyboard movement to create stunning visuals that go along with the sound. According to Dazed, the movement as sound and image idea was inspired by the artists' use of Fuelband, which tracks how much you are moving everyday and converts it into "Fuel."

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