In Nike's new interactive video for its Make It Count program, viewers can click on different "goals" touted by the video in order to share their fitness resolutions. For example, by clicking on "I will train an hour each day", they can tag this goal to make it their own, sharing it on Facebook or Twitter. The motivational video features both ordinary people training and celebrity athletes such as Mo Farah. Nike worked with taggable video company wireWAX on the technology. The video is being shown on Nike's make it count webpage as well as on YouTube.
Jack Neff on 04.17.2015