In Nike's new interactive video for its Make It Count program, viewers can click on different "goals" touted by the video in order to share their fitness resolutions. For example, by clicking on "I will train an hour each day", they can tag this goal to make it their own, sharing it on Facebook or Twitter. The motivational video features both ordinary people training and celebrity athletes such as Mo Farah. Nike worked with taggable video company wireWAX on the technology. The video is being shown on Nike's make it count webpage as well as on YouTube.
Marketers and agencies rethink their work out loud at the 10th annual Ad Age Digital Conference. What is advertising now -- an ad or an experience? How does it get done -- and by whom? We hash out pressing industry issues like ad blocking, ad fraud, and kickbacks. We set the agenda for the year ahead. Save $400 before February 19.Learn more