×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nike: Nike 78

Published on .


Earlier this year, London College of Communication design student Paul Jenkins launched Nike78, a collaborative project inspired by Nike. Jenkins sent creatives, artists and designers around the world a brand new pair of Nikes, asking them to challenge the function of the shoes, using sport as their inspiration. Among the participants include Wieden + Kennedy Tokyo Lab, which turned a shoe into a fishtank, Nick Marsh, who converted his pair into Wii controllers, Jenkins himself, Riitta Ikonen and Ian Wright, Alex Godwin, Erica Dorn and several others. All the pieces will be exhibited in September at the London Design Festival.

Most Popular