×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nike: Paint With Your Feet

Published on .



It's not enough just to walk, run or dance in shoes these days. First Adidas created shoes that make music as you dance. Now Nike has created a way of making artworks based on runners' tracks.

As part of the launch of its Nike Free Run+2 QS City Pack series, it commissioned design collective YesYesNo to develop software that would create dynamic paintings based on runners' feet. During a two day workshop at Nike headquarters, participants recorded their runs using Nike+ GPS. The custom software was then used to create the artworks, basing the brushstrokes on the speed, consistency and unique style of each runner.

Participants got a high res print of their art to take home, plus a pair of custom-made 'City Pack' shoes featuring their run path.

Most Popular