Nike: Run Together

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Nike is inviting everyone to join in a run around the entire country of Japan on March 11th, using Nike+, to fundraise for those affected by last year's earthquake and Tsunami. The Run Together campaign is backed by a campaign through Wieden & Kennedy Tokyo, which includes a website, outdoor billboards and print work. The aim is for combined participants to run total of 32,000km, the outer perimeter of whole Japan in one day. For every 1km logged on Nike+, Nike will donate 500 yen to disaster reconstruction efforts through the Architecture for Humanity, a US nonprofit.