Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nike Running Japan: Run Like Me GPS Japan Run

Published on .

In Japan, Joseph Tame has begun his Nike-backed quest to run throughout Tokyo, spurred on by Facebook likes, drawing pictures using GPS. Over six days, Tame has managed to draw an outline of the map of Japan (responding to a request from a follower on his social TV show, Endan). Powered by 800 likes on Facebook so far, he has run 80km. But he's not finished yet. Like him on the Facebook app to make him go further.

Most Popular