×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nissan: Kinect Experience

Published on .



Nissan and Calgary, Canada agency Critical Mass unveiled the 2013 Pathfinder at auto shows, letting people walk around the car, hop in and look at the interior, all using Microsoft Kinect technology.

The technology was deployed on a big screen, where the Kinect for Windows SDK technology tracked camera paths and recognized human gestures to let users really explore the car, including crouching down to check out the tires or opening the door.

The project is now being demonstrated at Cannes, and Nissan now plans to place the Pathfinder Experience into dealerships in the Fall, as well as potentially into consumers' living rooms as "the future of the virtual showroom."

Most Popular