In Brazil, Nivea sunscreen and Agencia ClickIsobar created an app that only bothers to wake you up if it's going to be a beach day. The mobile app, Nivea Sun Alarm, is connected to a weather channel and updates weather conditions in real time. Users set an alarm, but it only goes off if it's going to be sunny. It is available for Android and Apple devices.
Hear from Fortune 500 brands that have been forced to pivot as consumer preferences evolve, as well as entrepreneurs building brands from scratch to meet new consumer needs. This event peels apart the layers of brand building with a carefully crafted roster of top marketing, technology, and creative leaders.Learn more