In Brazil, Nivea sunscreen and Agencia ClickIsobar created an app that only bothers to wake you up if it's going to be a beach day. The mobile app, Nivea Sun Alarm, is connected to a weather channel and updates weather conditions in real time. Users set an alarm, but it only goes off if it's going to be sunny. It is available for Android and Apple devices.
The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just as the holiday launching point, but also as a contributor to overall annual sales. Savvy marketers are starting early and turning to omnichannel optimization. Learn what you need to do now. Brought to you by Criteo.Learn more