In Brazil, Nivea sunscreen and Agencia ClickIsobar created an app that only bothers to wake you up if it's going to be a beach day. The mobile app, Nivea Sun Alarm, is connected to a weather channel and updates weather conditions in real time. Users set an alarm, but it only goes off if it's going to be sunny. It is available for Android and Apple devices.
Jack Neff on 01.27.2015