Nokia: Good Things Giant Signpost Case Study

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Last fall, we showcased Nokia's World's Biggest Signpost. Working with Farfar, the mobile provider erected a 50 meter tall, six ton user-controlled arrow in the middle of London, in order to promote the "Good Things" feature of Nokia's Ovi Maps navigation system.

Farfar recently put together this case study to show how the whole campaign went down.

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