Nokia: Online as It Happens

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To promote the personalization features of the N97 phone, Nokia and Farfar launched this online campaign inviting users to create their own widgets. Visitors can input the RSS feed of any website into a widget generator that basically searches the site for the term or terms of your choice, measures their frequency and can also compare them against the popularity of other words.

The features are clearly limited, but the entertainment is in the data visualization, which takes silly forms like a meat alphabet, a stack of burgers, or a clapping monkey.

The campaign also includes a juried competition and ten inventors will receive a Nokia 97 phone installed with their own widgets.

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