Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Nokia: Ovi Maps Interactive Projection Mapping

Published on .

W+K London teamed with Seeper on this interactive projection promoting Nokia's Ovi Maps in Covent Garden, London. Interaction design Marek Bereza explains on his site, "We put a wireless CCTV camera in a car infront of the projection mapping and sent the video signal up to where the projector was (30m away), my software did some face tracking and a hybrid thresholding/optical flow to spawn arrows from peoples' movement. The arrows had to be 'on brand' - i.e. not crash into each other, have the right kinetic properties etc."

Most Popular