Norte Beer: Photoblocker

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The world of clubbing has become a dangerous one, as the ubiquity of camera phones and social networks means your partying indiscretions could be caught and displayed for the world to see. Stop the publishing of your philandering or drunken ways with "Photoblocker," an intelligent beer cooler from Norte and Del Campo Nazca Saatchi & Saatchi which can detect camera flashes, and respond with a flash of its own that destroys the photo. The beer coolers were distributed throughout bars in Northern Argentina.

Del Campo Nazca has become quite famous for its out of the box inventions, which include a singing microwave for BGH, and the award winning Teletransporter for Andes Beer, which allowed club-going guys to phone their significant others backed by a camouflaged sounscape of their choice.

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