NRMA Insurance: Interactive Bus Stop

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As part of its continuing campaign of unusual efforts to showcase the broad reach of NRMA's auto insurance offerings, Whybin/TBWA/Tequila unveiled a new interactive outdoor ad that allows passersby to use Panasonic's time of flight sensor (similar to Microsoft Kinect) to manipulate a model of a 3D car and its many parts. The point being, to show consumers the "extras" that NRMA automatically covers, unlike other insurance brands. Previously, the brand released this outdoor ad that featured a real sound stystem, which users could control via their own mobile phones.