NSW Firefighters: Be Super Ordinary

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Ever imagine yourself immortalized in Town Square as a statue? The New South Wales Fire and Rescue department is promising citizens such glory, if they take some simple steps toward fire prevention. The effort, created out of MercerBell, encourages visitors to go to the organization's Facebook page, input their postal code, and answer various fire safety questions--for example, have you or anyone you live with left the stove-top unattended recently? The idea is for participants to go through a kind of self-assessed "audit" that will show them cracks in their fire safety habits. Once someone goes through it, his or her face will be projected on a 3-meter-high bronze firefighter statue in downtown Sydney as a reward for their commitment. Another fine example of monument-themed advertising.