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Olay Puts Fans' Eye Makeup On Times Square Billboard

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To promote its "WOW" mascara, P&G's Olay skincare brand has developed a Facebook app, Wow Eyes, where people can upload photos of their own made-up eyes. Their photo will then be displayed on a giant billboard in Times Square for 15 seconds. Each participant gets a photo of their eye on the billboard, which they can then share with social media friends. The app was developed by Saatchi NY.

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