To promote its "WOW" mascara, P&G's Olay skincare brand has developed a Facebook app, Wow Eyes, where people can upload photos of their own made-up eyes. Their photo will then be displayed on a giant billboard in Times Square for 15 seconds. Each participant gets a photo of their eye on the billboard, which they can then share with social media friends. The app was developed by Saatchi NY.
Conversion marketing isn’t just a trend or tactic. It’s a fundamentally new way to approach marketing -- yet it’s based on the most timeless of principles: that the key to success in business is to drive sales today, while building stronger brands for tomorrow. Brought to you by Catapult.Learn more