Olla Condoms: Unexpected Babies

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Here's a birth control strategy for the social media age; create a Facebook profile for your unborn child. That's what Brazilian agency ageisobar did in a campaign for Olla Condoms, to highlight the importance of wearing a condom to young men. The agency sent the target young males a Facebook friend request from a profile of their "baby" with the target's name followed by "Jr". In the profile was a link to the brand's website.