Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

OMGPOP: Puppy World

Published on .

Augmented reality maestros GoldRun are taking "Puppy World" to a whole another level. OMGPop's Puppy World, which lets you raise different breeds of puppies by taking them on walks, feeding them and so on, is getting a GoldRun twist. The agency is adding an augmented reality aspect to the game which allows players to interact with Puppy World characters and participate in real-world "runs." Geo-location features will make real parks around the country "hot zones" for the virtual puppies. You can take pictures of the virtual puppies in real world situations to earn points and compete to find the puppy that will eventually be added to the app itself.

Previously, GoldRun has added augmented reality to campaigns for H&M with virtual window shopping and Esquire's February issue.

Most Popular