Orange: Balloonacy 2010

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Poke London and Orange kick off another race across the internet with the 2010 edition of Balloonacy. The original, award-winning campaign, launched in 2008, sent 40,000 virtual hot air balloon travelers across 3,000 different sites and 63 million internet miles in a mad two-week race to win a group vacation in Ibiza. This time, the contest kicks off on November 8th for another two weeks, with racers vying for trips to Kenya, Egypt or a safari park in the south of England. Like the original campaign, other brands and websites are invited to take part and join the official race route.

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