With Easter on its way, Orange is running an egg-related contest all week long on its The Feed blog. A live cam will watch over a dozen about-to-hatch eggs at Stepney City Farm in London.
The site invites visitors to guess which egg will hatch first, which will yield the loudest tweeter and which chick will weigh in the heaviest. Prizes include an Easter hamper and dinner for two at well-known chef Heston Blumenthal's Fat Duck restaurant, continuing the poultry theme. There will also be mini competitions running on Orange's Twitter feed.