UK shower gel brand Original Source is letting its customers pick its next special edition fragrance after experiencing the smell virtually -- via a "3D audio experience".
The Facebook-based campaign, created by Work Club, lets people choose between Purple Ginger, Mandarin & Basil and Raspberry & Cocoa after listening to the "sound" of the fragrance on a YouTube video (headphones are advised to make the experience more immersive). The sound experiences were produced in conjunction with Factory Sound.
Every comment, like and retweet earns the fragrance a vote. Next week the campaign will be asking fans for three word reviews of the fragrances based on their audio experiences. One review will be used on the winning product packaging.
Show off rich, innovative advertising. B-to-b marketers are wrestling with their own unique challenges--and proving that they’ve got what it takes to close the deal. Join an impressive group of past winners that includes Adobe, Avon, Cisco, Oakley, Time Warner Cable Media and more.
Extended Deadline: October 19, 2015. Enter now.