Party Turns Phone-Recharging into a Game

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Tokyo agency Party is turning the tedious task of recharging your phone into a game, in a digital effort promoting the Toyota Prius. Plug-In Championship lets users score points for the actual action of plugging in their phone. Depending on how fast they do it, and their location, they are also rewarded by different video clips, and players compete against others in a "world championship". The game is available free for iPhone and Android.