UK skin charity DEBRA explicitly shows what happens to the sufferers of painful blistering condition Epidermolysis Bullosa (EB) with a Facebook app created pro bono by Publicis UK.
The "Peel Here" campaign, on DEBRA's Facebook page (www.facebook.com/DEBRACharity), features an image of a young boy with a plaster over his torso and the invitation "Want to know what it's like to be the parent of a child with EB?". When the user clicks their mouse over the dressing, which is marked "Peel", and pulls to drag, it reveals the blistered skin beneath. The child informs us that "EB is a blistering skin condition. When my dressings are changed it can peel away the skin too." The user is then invited to donate directly, to share the App and to find out more about the charity.