Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Penguin Books India: Penguinstagram

Published on .

Literature meets Instagram in Penguinstagram, an app dreamed up by Singapore digital lab Futurist for Penguin Books India. It pairs photographs with relevant passages from books on Instagram, thus visualizing the work. Instagram users can not only comment and 'like' the photos, they can also collaborate on the project.

Most Popular