×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

People for Bikes: Site Launch

Published on .

Colle + McVoy, in tandem (sorry) with the Bikes Belong coalition, created People for Bikes, a new brand devoted to encouraging and improving bike riding.

The agency designed the identity and other campaign elements, including the web site, PeopleforBikes.org, where visitors can see and share bike news and sign a pro-bike petition.

Most Popular