Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Perrier Invites You to an Adult-Only Secret Party in Paris

Published on .

Step right in to a secret party. Unfortunately, it's strictly on your computer. Perrier and Ogilvy Paris team up for "Secret Place," a digital secret party taking place in Paris that lets you participate as one of 60 different characters. Probably for adults-only, as the party involves a slightly risque scenario, the campaign runs on mobile devices and the desktop. You sign in, and wander through the party, switching characters as you go while you hunt for a secret treasure. Once you find the clues that will lead you to the treasure -- a hidden Perrier bottle -- you can enter for a chance to win a trip to the Carnival in Rio, Ibiza in Spain, St. Tropez in France, Art Basel in Miami or New Year's Eve in Sydney.

Most Popular