Le Club Perrier is said to be 'the first YouTube video that gets sexier, steamier and wilder as the number of viewers goes up'. The more visitors to the YouTube channel, the more the temperature bar on the site increases. As different milestones are reached, up to six different versions video will be unlocked, each with extra content promising to be 'hotter' than before. It's had over three million views so far.
To encourage social media buzz, viewers can unlock the next video immediately for their own viewing simply by sharing the campaign via email, Facebook or Twitter buttons. They can also download the Babe Youth song from the video.