A Swedish promotion from Peugeot took the form of an endurance contest - online. Contestants logged in with Facebook, then had to virtually 'hold on' to the car they liked most (by holding down the mouse) for as long as they could. Those who lasted the longest got to drive the car for a week. Peugeot made sure they couldn't cheat and tape the mouse button down, by setting little challenges along the way.
Promotion was done via banners and Facebook sharing. The site had 45,000 visitors from 86 countries, despite being designed for the Swedish market.