Picking up a Red Stripe lager became much more interesting for shoppers at an East London corner store, via this cute stunt from KesselsKramer.
The entire shop was transformed into a musical destination with food cans turned into xylophones, bottles into trumpets, dustpans into timbales and tetra-paks into maracas.
The products started "performing" as soon as a customer picked a Red Stripe lager from the shelves. The agency used hidden cameras, cables and LED lights to record the experience, which resulted in the film seen here. Check out how they did it in a behind the scenes video.